Institut für Einfachheit

Discounters: The success story also in foreign markets and a guarantee for growth

Article published on 2019-01-08

The French magazine Linéaire describes how the French full assortment retailers withdraw from foreign markets. French retailers have left 30 countries. Tesco pulled back from South Korea and Taiwan and suffered in the USA. Walmart has not only not succeeded in Germany but also stopped its expansion into South Korea.

Will Jack´s strike back? Does Tesco know Discount?

Article published on 2018-08-07

In 2012, we have published on the internet page of our Institute for Simplicity an article about Lufthansa´s plans to launch a discount airline. Our doubts were justified. Eurowings is not a discounter. Discounters are disruptive. Eurowings is just another airline, only low cost with low quality and more complexity than before.

Now, Tesco is planning to launch a Discount concept called „Jack´s“ to fight ALDI and Lidl. Already this fall 60 stores are going to be opened with sales areas of 1000 to 2700 sqm. We agree with Marcel Corstjen who calls Tesco „desperate“.

BMW understands Simplicity: The new Model 3 will have 80 % less Options

Article published on 2018-07-05

The second step of our „3-Step-to-Simplicity“ Method is about reduction of complexity by reducing the number of options. A typical car manufacturer has lots of such options. When ordering a car many features need to be defined: pages filled with interior details have to be selected as well as several exterior options like colors, tires and so on. All of these need to be developed, tested, negotiated, ordered, planned, certified, stored. Many are kept available for years after the model has already been withdrawn from the market.